PENHALIGON’S
2020
Social Media Art Direction
Digital Content Creation
Visual Identity Development
OVERVIEW
Penhaligon’s introduced its dedicated Middle East Instagram presence to strengthen brand recognition and connect with a regional audience. I led the visual direction for the launch, creating a social identity that reflected the brand’s British heritage, playful storytelling, and modern luxury positioning.
OBJECTIVE
Build a cohesive and elevated visual foundation for Penhaligon’s in the Middle East. Develop launch assets that highlight the brand’s signature character, fragrance craftsmanship, and whimsical personality while adapting the content for regional tastes and digital behaviours.
CREATIVE APPROACH
My focus was to translate Penhaligon’s distinct world into a digital form that felt refined, imaginative, and regionally relevant. I introduced a structured layout system with clean spacing and modern typography, paired with the brand’s signature illustrations and playful visual motifs.
Each asset was designed to feel tactile and character-driven, balancing elegance with Penhaligon’s unique sense of wit. The launch visuals included product storytelling, brand history, fragrance notes, and narrative elements that helped shape a recognizable and engaging feed.
IMPACT
The launch established Penhaligon’s Middle East with a clear and cohesive digital identity. The visual system created a consistent tone across posts, stories, and campaign adaptations, giving the brand an elevated presence that resonated with regional customers while preserving its British charm.