DHAMI LONDON
2021
Look & Feel Development
Initial Graphic Design
Social Media Art Direction
Content Templates and Launch Assets
OVERVIEW
Dhami London launched a new Instagram presence, aimed at building a distinct, high-fashion identity in the social space. I led the brand’s visual strategy from the outset: I crafted the initial graphics, defined the look and feel, and directed the social content architecture for the launch.
OBJECTIVE
Establish a refined and cohesive brand identity for Dhami London on social media. Create a visual system that stood out in a saturated luxury market, attracted followers, and built brand equity from day one.
CREATIVE APPROACH
I focused on building an identity that felt clean, minimal, and fashion-forward. The look balanced simplicity with strong visual structure. I introduced neutral tones, clear typography, and modular layouts to support product highlights and brand storytelling.
The grid was planned with editorial rhythm. The launch included a mix of product shots, styled flatlays, brand storytelling, and polished graphic moments. Each visual followed a consistent tone to make the feed feel like a curated fashion journal.
IMPACT
The launch established Dhami London as a refined and visually consistent brand on social media. The creative direction and templates provided a clear system for future content and gave the brand an elevated, editorial presence from the beginning.