EX NIHILO
2020
Social Media Art Direction
Digital Content Creation
Visual Identity Adaptation
Launch Content System
Reels and Story Concepts
Campaign Integration
OVERVIEW
Ex Nihilo expanded its presence in the region with a dedicated Middle East Instagram page. I led the creative direction and visual foundation for the launch, shaping the brand’s digital identity through refined graphics, curated storytelling, and an editorial social media structure tailored to the regional audience.
OBJECTIVE
Establish a luxurious and modern visual identity that reflects Ex Nihilo’s Parisian heritage while resonating with the Middle East market. Create a cohesive Instagram presence through clean layouts, product storytelling, and fragrance-led narratives.
CREATIVE APPROACH
The launch required a balance of Parisian minimalism and Middle Eastern elegance. I developed a clean and sculptural visual language inspired by Ex Nihilo’s bottles, architectural lines, and signature gold details. The feed followed an editorial cadence, mixing product close-ups, ingredient stories, behind-the-scenes elements, and luxury mood imagery.
Content was designed to look calm, premium, and structured. Typography remained minimal and elegant. Color palettes followed gold, cream, black, and soft neutrals to preserve the brand’s refined tone.
I created templates for stories, highlights, product features, and launch announcements, ensuring the entire grid felt intentional and cohesive.
IMPACT
The launch established a clear and elevated presence for Ex Nihilo in the Middle East. The visual direction set the tone for ongoing content, enhanced brand recognition, and created a cohesive digital identity that reflects the brand’s luxury positioning.