SIRO
2024-2025
Social Media Art Direction
Digital Content Creation
Brand Refresh
OVERVIEW
SIRO is a performance-driven hospitality brand with a strong and highly structured visual identity. The task was to evolve its social media presence while respecting strict brand guidelines.
OBJECTIVE
Refresh SIRO’s social media look and feel to feel more dynamic and engaging, without drifting away from its established brand system.
CREATIVE APPROACH
I focused on subtle refinements rather than a full visual overhaul. The approach balanced movement, pacing, and composition while staying within the brand’s typographic, color, and layout constraints. The goal was to introduce energy and variety while maintaining discipline and consistency.
I created social media stories, posts, and reels designed to feel performance-led and purposeful. Content was adapted across formats while preserving clarity and alignment with SIRO’s brand language.
IMPACT
The refreshed content elevated SIRO’s social presence, adding momentum and visual interest while remaining true to the brand’s strict guidelines and premium positioning.
