BEBABEL
2019–2021
Visual Direction
Social Media Art Direction
Engagement Concepts
Special Day Content
Digital Layout Design
OVERVIEW
Bebael is a Lebanese restaurant known for warm hospitality and elevated Levantine flavors. I was tasked with creating the visual direction for its social media presence. My work included the development of the overall look and feel, engagement posts, content systems, and special-day assets tailored for a modern F&B audience.
OBJECTIVE
Build a cohesive and contemporary social identity that reflects the comfort and richness of Lebanese cuisine. Develop a content style that feels inviting, flavorful, and visually consistent across multiple touchpoints.
CREATIVE APPROACH
The visual direction needed to balance tradition and modernity. I used warm tones, soft textures, and clean layouts to represent Bebael’s food culture while keeping the brand fresh and social-friendly. The goal was to create an identity that felt appetizing and approachable, with enough structure to maintain consistency across a high volume of content.
I designed a modular system for static posts and stories. Engagement graphics were crafted to encourage interaction without losing the restaurant’s refined look. Special-day posts followed a seasonal palette and incorporated subtle cultural elements to keep the brand relevant throughout the year.
IMPACT
The new visual direction established a cohesive and appealing brand presence on social media. It helped Bebael communicate its personality more clearly and provided a content framework that could scale across campaigns, promotions, and daily operational posts.